The brief
Re-packaging and distributing Asos content on various social networks, as well as creating ad-hoc widgets and Facebook / Bebo / MySpace apps.
The solution
A Lamp server, and a mixture of Flash widgets and HTML content. A roadmap for the design and implementation of content editing tools.
Subtext
A fast and furious environment, where the audience's hunger for content knows no bounds. I worked for the marketing dept, and my job was help harnessing that hunger and convert it into sales.
The team
Several content creators, and myself - a junior was promised but never materialized.
My involvment
I was given carte blanche to do whatever I saw fit to "make it happen". I went the PHP/Flash route because it ensures the fastest turnaround.
The outcome
It was going well, but budget re-prioritization called a halt to the experiment.
Social