The brief
Transferring the print magazine to an online format, linking to social media and the online shop. Particular attention needed to be paid to user tracking.
The deliverables
Two monthly magazines (men and women) plus a Christmas special; announcements on social network pages; liaising with the e-commerce team to set up tracking for online-only special offers.
Subtext
The marketing dept. wanted to measure the effectivenes of the magazine in generating sales.
The solution
A Flash page turner, based on the free pageflip component. The XML was initially derived from an Excel spreadsheet, until we built an editing tool.
The team
Myself, plus junior designers to create the images and buttons outlines.
My involvment
Flash coding, generating XML from the Excel spreadsheet, collecting tracking requirements and briefing the e-commerce team to implement them.
The outcome
The magazine exceeded expectations in terms of sales generated.
Social