The web is ideal for running competitions, and many of the projects I worked on, from the earliest onwards, had a competition element to it.
E.ON Great Saves includes two competitions, one a spot the ball type of thing, with a Flash interface, the other a raffle with an Ajax interface. Prizes, including FA Cup tickets, are managed by a third party via an API.
Quacky Races, Hitchhikers’ Guide to the Galaxy, Barmer, Henkell and Wodka Gorbatschow were video games / tamagotchi where the players with the highest score won a prize.
Sure, Brit Awards, PayPal Winners Vault, and myCokeMusic were basically raffles, with some players at random being assigned prizes.
For 95 QVS, Levi’s US microsite, and Dr Oetker users had to connect to a website daily for a week to get their clue and piece together an answer.
With Hair Histories and Rotring a judging panel would pick the best uploaded pictures / faxed in doodle and assign prizes to them.
swatch-art.com was a treasure hunt carried out by teams who’d meet on the sites boards and chatlines. The prizes were plane tickets for all team members to go and meet each other.
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